Deadstock Philosophy

One of my greatest passions is curating fine deadstock in the Studio for you. Sometimes, like in the photo of my friend Alex above, it’s a line of Pendleton wool that has been discontinued. Sometimes it’s a few yards of fine silk overstock from a boutique line. When I am extra lucky, I can get big fashion house overstock, like the popular Eileen Fisher knits you love so much.

Is deadstock really “green” or “greenwashing”? 

While we all struggle with the unavoidable cycle of living imperfectly aligned with our values, I strongly believe providing deadstock is still for the better. Many of us remember the brand name outlet malls turning into their own market and not really being used for overstock, but brands actually making lesser lines for the express purpose of selling in outlet malls. Deadstock isn’t like that, but on the other hand, manufacturers often produce more than needed. 

I like to think that at least I’m keeping it out of a landfill while providing you with the opportunity for a unique, bespoke wardrobe that you won’t see on anyone else. While not a perfect system, it’s beats letting it go to waste.

So with that in mind, have you purchased deadstock? What gems are you looking for when you’re shopping deadstock? Are brand names important, or are you looking for those unicorn pieces no one else has?